An initiative to deliver principle-based ethics education

Daniels Fund Ethics Initiative

Students in Class

High School Program

An earlier introduction to principle-based ethics

With the success and enthusiasm generated by the Daniels Fund Ethics Initiative Collegiate Program, the Daniels Fund Board of Directors broadened their vision to expand the Ethics Initiative into high schools. Differing from the Collegiate Program in both approach and implementation, the High School Program was launched as a five-year pilot in 2015.

The High School Program targets students active in business courses, including participants in student organizations such as Distributive Education Clubs of America (DECA) and Future Business Leaders of America (FBLA).


The Daniels Fund has formed a partnership with Marketing and Business Administration Research and Curriculum Center (MBA Research), a national organization providing curricula, instructional materials, and training to many of the business teachers across the nation.

MBA Research is an ideal partner to achieve the objectives of the High School Program.

Key deliverables include:

  • Creation of a new 9th/10th grade principle-based ethical leadership course
  • Development of instructional tools and lesson plans focused on ethics
  • Creation of professional development training for teachers
  • Development of student activities for schools to use to engage the business community
  • Design of principle-based ethics competitive events for DECA and FBLA
  • Formation of tools and strategies to motivate and recognize participation

The Daniels Fund Ethics Initiative Principles are integrated into all program components.


The five-year pilot (2015-2019) has the potential to reach more than 250,000 students across the country.

For inquiries regarding the Daniels Fund Ethics Initiative High School Program, please contact Jeff Steepleton at This email address is being protected from spambots. You need JavaScript enabled to view it..

Copyright © 2019 Daniels Fund. All Rights Reserved.
Our Terms of Use and Privacy Policy.