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An initiative to deliver principle-based ethics education

Daniels Fund Ethics Initiative
Collegiate Program


The Daniels Fund Ethics Initiative Collegiate Program was established by the Daniels Fund Board of Directors in 2009 as a five-year pilot.

In 2019, the Daniels Fund board approved funding for the current phase of the program, which now consists of nine partner universities across Colorado, New Mexico, Utah and Wyoming.

The Collegiate Program drives the strengthening of principle-based ethics education throughout each participating school. The ultimate goal is to instill a high standard of ethics in our young people.

  • The Collegiate Program is anchored in each partner school.
  • Each school dean is responsible for leading the success of the program at their school and designates a campus leader to guide the effort.
  • The university’s executive leadership (president/chancellor and provost) is committed to making principle-based ethics instruction a high priority.
  • Ethics education is grounded in concepts that are based on Bill Daniels’ clear commitment to principle-based ethics.
  • The Daniels Fund Ethics Initiative Principles are fully integrated into all curriculum and activities.
  • The primary objective is active engagement of students – not research or publishing – and builds a solid principle-based ethical framework central to decision-making in a complex business environment.
  • Specific tactics to accomplish these results are proposed and enacted by each school.
  • Evaluation measures to determine the effectiveness of specific tactics are proposed by each school.
  • Results are reported each year, and annual funding is contingent on successful performance against defined expected results.
  • Each school demonstrates a clear plan to ensure continuity of program focus in the future.


Ethics Consortium mapMembers of the Consortium include eight business schools and one law school.
Schools participating in the Daniels Fund Ethics Initiative Collegiate Program become members of the Consortium. Working together, Consortium members leverage individual school achievements to further strengthen and expand ethics education in the region.
  • Each school is represented by its school dean and designated campus leader.
  • The Daniels Fund coordinates the activities of the Consortium.
  • The Consortium meets at least twice per year.
  • Participating schools work together to share expertise and resources such as curriculum, case studies, instructional approaches, and co-curricular activities.
  • Participating schools work together to define Consortium events like the Case Competition and Summit.
  • A private Consortium website has been developed by the Daniels Fund to share and archive resources among members.
  • The Consortium develops and implements measures to evaluate the effectiveness and impact of the activities of the members.
  • Participating schools coordinate with the Daniels Fund on communications about the Collegiate Program to ensure brand consistency and broad public awareness.

Participating Schools

  • Colorado State University
  • New Mexico State University
  • University of Colorado Boulder
  • University of Colorado Colorado Springs
  • University of Colorado Denver
  • University of Colorado Law School
  • University of Denver
  • University of Utah
  • University of Wyoming

For inquiries regarding the Daniels Fund Ethics Initiative Collegiate Program, please contact Bo Peretto at This email address is being protected from spambots. You need JavaScript enabled to view it..