Ethics Initiative

An initiative to deliver principle-based ethics education

Daniels Fund Ethics Initiative | High School Program

An earlier introduction to principle-based ethics

With the success and enthusiasm generated by the Collegiate Program, the Daniels Fund Board of Directors broadened their vision to expand the Ethics Initiative into high schools. Differing from the Collegiate Program in both approach and implementation, the High School Program was launched as a five-year pilot in 2015.

The High School Program targets students active in business and marketing education, including those participating in student organizations such as Distributive Education Clubs of America (DECA) and Future Business Leaders of America (FBLA).


The Daniels Fund has formed a partnership with Marketing and Business Administration Research and Curriculum Center (MBA Research), a national organization providing curricula, instructional materials, and training to more than 50% of business and marketing education teachers across the nation.

MBA Research is an ideal partner to achieve the objectives of the High School Program.

Key deliverables include:

The Daniels Fund Ethics Initiative Principles will be integrated into all program components.


The five-year pilot (2015-2019) began in Colorado with deliverables rolling out nationally in year two. Considering the number of students participating in DECA, FBLA, and the other business clubs supported by MBA Research’s curricula, the High School Program has the potential to reach more than 250,000 students each year.

For inquiries regarding the Daniels Fund Ethics Initiative High School Program, please contact Bo Peretto at [email protected].