|
Bill Daniels firmly believed in ethics and integrity and the importance of absolute ethical principles. As an extremely honest and fair businessman, he always based his decisions on what he believed was right—not on what he thought was best for himself or his company. This attitude and way of conducting business earned Bill Daniels incredible respect and loyalty throughout the business world.
- Daniels owned the American Basketball Association’s Utah Stars when the team was forced to declare bankruptcy in 1975. Although his financial obligations were legally discharged, Bill Daniels later repaid every season ticket holder and vendor—with interest—at a personal cost of more than $750,000. In recognition of his actions, he became the first inductee into the Utah Legends Sports Hall of Fame.
- As Bill Daniels began his career as an insurance salesman in Casper, Wyoming, he sold a policy to a warehouse owner. A man was later killed in an accident at that warehouse. However, the policy underwriter had gone out of business just weeks before, unbeknownst to Daniels. Although he had no obligation to do so, he personally paid the death benefit to the policyholder.
- Bill Daniels gave a significant grant to the University of Denver to incorporate ethics and integrity throughout its business curriculum due to his concern that students were not receiving that education.
- Daniels contributed $6 million to the 1990 Denver Grand Prix race. Even though that inaugural year was not a financial success, Daniels provided an additional $4 million to support a second year to allow vendors and investors, including the City and County of Denver and the State of Colorado, to recover their investments. Daniels also succeeded in his goal of preventing any damage to Denver’s fledgling reputation as a city capable of hosting world-class events.
- Bill Daniels felt the best deals were win-wins for all parties. He believed that for a company to increase the cost of service, there had to be an added value for the end customer.
|
